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Value-Newspaper-google The Value Of Video

* Gain publicity
* Become recognized in your field
* Increase site traffic and ROI
* Improve website rankings

1. All businesses can benefit from a story in a local paper that is posted online. No matter what industry you’re in and no matter how small or big your company is, you can benefit from a story in a local paper. Even if you don’t have that “Oprah story”, you do have stories that can get you coverage in trade journals, magazines, blogs, podcasts, and other publications that cover your industry. Of course, you can’t get that publicity unless you tell your story.

2. A story in a local paper, posted is fairly inexpensive. But even this is inexpensive, and when compared with paid advertising, a story in a local paper, posted online is almost always the more affordable option. ($285.00 for 300 Words)

3. You can boost your company’s visibility. This is especially important for small businesses, but even large corporations need to fight for consumer mindshare. By sticking to a long-term a story in a local paper, posted online strategy, you let customers know who you are, what you do, and why they need you. You also gain the attention of journalists, and over time, they start to trust you more and give you more media coverage.

4. A story in a local paper and posted online can establish you as an industry expert. Why is it important to be seen as an expert? First, expertise helps you gain the trust of your customers. Once they trust you, they’re likelier to buy from you. But being an expert is also good for media relations. Whenever the media needs someone to comment on a story related to your industry, you want to be the one they call on.

5. Good story in a local paper, posted online can spread far and wide. A while back, I talked about the importance of targeting smaller local media outlets. One of the reasons I gave is that most major media outlets get a significant percentage of their stories from local media outlets throughout the world. That’s how the news industry works. One reporter picks up a story, and then it spreads from one publication to the next.

6. Use your news to get more customers. With today’s online stories, the media is no longer the only audience you’re writing for. 80 million people get their news online every day. Many of these people are your customers. So, you need to keep your buyers in mind when writing your story. And no, that doesn’t mean turning your story into an advertisement.

7. Investors keep up with the news too. News stories highlighting the successes and advancements made by your company can be powerful tools for attracting investors. Make sure to set up an online news room on your website for investors to browse through.

Things to talk about

Company Growth, Milestones and Strategy Shifts

* New website or significant upgrade to existing website
* Creation of a new company or spin-off
* Milestone accomplishments
* Company anniversary (eg. 50 years in business)
* New office opening or relocation
* Company Name Change
* Strategic partnerships and alliances
* New executives and other personnel changes
* Transfer in ownership
* Company reorganization
* Holiday-related sales
* Major steps towards “going green”
* Stock offerings
* Financial and earnings updates
* Securing business funding or credit – including venture capital or angel investments

Products and Pricing Promotions

* New website or significant upgrade to existing website
* Free shipping offer/changes in shipping rates
* New products and services
* Product name change
* New product production process
* New products, services, pricing and promotions
* New contests and sweepstakes
* Holiday-related sales and promotions
* Unique and new uses for existing products
* New promotional programs like referral rewards
* Free consultations, trial offers and samples

Market Trends and Thought Leadership

* New market studies, research, surveys and polls
* Helpful tips for customers, related to your business
* Market trends affecting your business
* A new award win
* Milestone accomplishments
* Free educational information, ebooks, newsletters and white papers
* Media and speaker appearances by executives
* Inspirational stories related to your business
* Predictions for your industry and supporting market analyst information
* Educational online and in-person events
* New technology trends affecting your industry
* Informative industry scam information
* Expert opinion on an important subject within your industry
* Debunking of common “myths” related to your industry
* Tips sheets or feature stories like “Top 10 Valentine Gifts,” “Top 10 Common Mistakes of Social Media Marketing” or “How to Land a Job in 30 days.”
* Commentary and product or business tie-ins to current events
* News of the Weird: an outrageous claim or outlandish event like “Coffee Shop offers gourmet $200 latte!”

Customer Wins and Endorsements

* Significant customer win and case studies
* Customer acquisition milestones (100th customer, 500th customer, 1 million customers, etc)
* Celebrity and public figure endorsements or product purchase (be sure to get approval).


* Business rebranding
* New website or significant upgrade to existing website
* Company name change
* Product name change

Community and Charity

* Involvement with a charity
* Local event or team sponsorships
* Recent charitable contributions
* Inspirational stories
* Internship Programs
* Pro bono work


* Scheduling of in-person seminars
* Success of events
* Appearance at a trade show
* Scheduling and success of Web events
* Event sponsorship
* Holiday-related events

Legal and Crisis Communications

* Transfer in ownership, if public
* Company reorganization, if public
* Filing a lawsuit
* Response to being named in a lawsuit
* Response to accusations against your company or industry
* Initial Public Offering or plans and timelines to go public
* Stock offerings
* Financial and earnings updates
* Securing business funding or credit – including venture capital or angel investment


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St Clair Street West
Queen Street (East)
Danforth Magazine (East)
Cabbagetown News (East)




toronto advertising agency

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